Selena Gomez’s Rare Beauty is Finally at Ulta Beauty: Shop Our Favorite Products Here
Written by thesocialrealdeal@gmail.com on February 3, 2026
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At long last, Selena Gomez‘s Rare Beauty makeup line is finally on shelves at Ulta Beauty.
This move gives a wider audience a chance to try out the singer-backed brand in its entirety. That includes everything from her famed Soft Pinch blushes to bronzing sticks, highlighters and everything in between. If you’re new to the brand, Gomez’s makeup line is for our everyday beauties. Products are simplified and refined so that they can be used on-the-go by everyone.
Shade ranges are pretty wide, product application is intuitive and less artist-driven like the Haus Labs and About Faces of the world, a la Lady Gaga and Halsey, respectively. The packaging was created so people with disabilities have an easier time opening and closing the product with easier-grip lids. Even her line of perfume has a pump that you can press with your palm or forearm if needed. Packaging aside, formulas are lightweight and natural, giving you a wearable, everyday look. In short, this product line is not for those looking for colorful glam. It’s a line founded on inclusivity and creating looks for a day at the office or for a busy mom looking to even out her complexion.
To celebrate this launch at Ulta, ShopBillboard has compiled a list of our favorite products. You know we’re going to give you our honest opinion because we’ve actually used these products. We’ll talk about formulas, price points and applications. All of these products and so much more are available to shop now on Ulta’s website. Keep reading to shop Gomez’s makeup line.
Soft Pinch Luminous Powder Blush
This blush features a satin shiny finish, doubling as a highlighter. Rare Beauty currently has six shades in their luminous blush line.
Rare Beauty is well-known for their Soft Pinch line, but their Soft Pinch Luminous blushes don’t get enough love. The formula is a buildable powder that marries the pigment of Rare Beauty’s blushes with the luminosity of their highlighters. Many times, you’ll see these luminous blushes in a baked formula that can often come off dry with no color payoff. This formula is a true powder that creates an airbrushed look when applied to the skin. When using this blush, we’d recommend a light hand. These can pack a punch of pigment, so you’ll want to pick up a small amount of the brush and work into the apples of your cheeks, brushing upwards.
Warm Wishes Effortless Bronzer Stick
This product is an easy to use cream bronzer with a chubby head that allows for precision placement of your contour. The bronzer stick comes in seven shades.
We can confidently say that the Warm Wishes Effortless Bronzer Stick is a favorite in our makeup kits because of how easy it is to use. Retailing for $30, this bronzing stick is a cream formula with a chubby head that distributes enough product to get a bronzy look going. The cream formula is easily blendable, melting into the skin, unlike some powder bronzers that sit on top of the skin, rather than blending in. Simply swipe on and blend out with a brush or, our favorite, a Beautyblender. Ulta features seven shades with a slew of undertones, great for those looking for a cool-toned contour or a warm, bronzy complexion.
Brow Harmony Flexible Lifting Gel
This Rare Beauty product is for sculpting the brows and keeping them in place. The brush tip allows for precision when combing through your brows.
Gomez’s Brow Harmony Flexible Lifting Gel is for those looking to achieve a laminated, bushy brow effect. This brow gel is a water-based formula, which means it won’t feel waxy or heavy on the brows. Instead, this formula lifts and sculpts, setting every brow hair in place for up to 12 hours according to Ulta. The spoolie tip acts like a mascara wand, brushing through and distributing product evenly. We found that this brow gel doesn’t do that weird flaky thing some other gels do post-dry down. The formula is quite stiff and doesn’t feel tacky after applying.
Kind Words Matte Lip Liner
This lip liner is a creamy formula that glides on and stays put. Five shades are currently available online.
There are two kinds of lip liners, in our book. You’ve got waxy pencils, like a MAC liner, that don’t budge, or a creamy formula like something from Glossier. Rare Beauty’s Kind Words Matte Lip Liner falls somewhere in between waxy and creamy strangely enough, combining the pros of both formulas to create something unique. These liners feature a sharp point for precision when drawing a shape. If your liner gets down to a nub, the pencil comes with a built-in sharpener to get you back to that precise sharp point. The formula is creamy, but has the staying power of a waxier pencil. According to Ulta, the pencil is waterproof, smudgeproof and stays all day.
Soft Pinch Liquid Blush
This is a liquid blush with high pigment payoff. The doe foot allows for easy application and control.
We tend to gravitate towards liquid blushes, like the Soft Pinch Liquid Blush, especially in our everyday life. This is because the pigment and application are easier to control than powder blushes. If you’re in a pinch, no pun intended, you can apply liquid blush with your fingers for a more natural finish. Fair warning with these blushes. They are highly pigmented, so you’ll want to use the product conservatively. A single dab will do you, but if you like a highly flushed look, we’d venture to say two dots on the cheeks at most.
